@inproceedings{thibault:hal-02083004, TITLE = {{Toyification. A Conceptual Statement}}, AUTHOR = {Thibault, Mattia and Heljakka, Katriina}, URL = {https://sorbonne-paris-nord.hal.science/hal-02083004}, BOOKTITLE = {{8th International Toy Research Association World Conference}}, ADDRESS = {Paris, France}, ORGANIZATION = {{International Toy Research Association (ITRA)}}, EDITOR = {Gilles Broug{\`e}re and Mark Allen}, YEAR = {2018}, MONTH = Jul, KEYWORDS = {adult play ; design ; gamification ; ludification ; playification ; toyification}, PDF = {https://sorbonne-paris-nord.hal.science/hal-02083004/file/Thibault_Heljakka_Toyification.pdf}, HAL_ID = {hal-02083004}, HAL_VERSION = {v1}, }