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Communication Dans Un Congrès Année : 2018

Fictional Plays Broadcast on YouTube: Meet the Playmobil Family


The 2.0 web, also called participative web, is rife with pro-amateur productions, including some created by children who have access to connected devices like lap-tops, tablets, and smartphones. This paper focuses on children's web videos which depict them involved in fictional plays with toys, primarily Playmobil. These kinds of videos share strongly normative displays like home-made introductions, descriptive video titles, temporal formats, and channel fiction internal coherency. Children's play web videos constitute a permanent archive of game practices, which differentiates them from offline game practices which are mainly transmitted via oral culture and consequently have limited traceability. The publication of these videos, initiated by the children themselves, allows their game practices to exist beyond their bedrooms and playrooms. This case study aims to demonstrate that web videos are indeed media of play culture [Brougère, 2005] but also witness culture of convergence with the incorporation of external elements from other media and multimodal communication to sustain the channel. This contribution is extracted from ongoing research regarding learning game play through web videos in which YouTube video content is analysed, including the comments section. Videos were selected of users fitting specific profiles (French-speaking child under 16 years old without adult participation), toys (Playmobil), and a predetermined number of channel subscribers. A video corpus was created, composed of nine channels. Given the importance of the context, play videos were not segregated from other videos on the channel, like FAQ videos, DIY videos, etc.
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hal-02299291 , version 1 (27-09-2019)


  • HAL Id : hal-02299291 , version 1


Noémie Roques. Fictional Plays Broadcast on YouTube: Meet the Playmobil Family. 8th International Toy Research Association World Conference, International Toy Research Association (ITRA), Jul 2018, Paris, France. ⟨hal-02299291⟩
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